Auteurs |
Titre |
Année |
| Weiss D., and Pierre Windal | " The effects of specification error and temporal data aggregation on distributed lag models : a Monte Carlo Approach" , Proceedings, Ninth Annual Conference, American Institute for Decision Sciences |
1977 |
| Windal Pierre M. | " On some analytical approaches to the study of consumer brand switching behavior " , PhD thesis, University of British Columbia, Vancouver, Canada, (recipient of the John Howard prize for the best doctoral thesis competition) |
1976 |
| Weiss D., and Pierre Windal | " Measuring the effects of Brand Loyalty Behavior" , Journal of Business Administration |
Fall 1974 |
 |
4 |
