Auteurs	Titre	Année
Windal Pierre M., N. Gouénard et C. Oneto	" Modelling with neural nets : the service agreement case" , 51St Esomar Congress, Berlin.	1998
Bachelet D., et Pierre Windal M.	" Un modèle de simulation des choix individuels : application aux intentions de choix de modèles automobiles " , Recherche et Applications en Marketing, vol. 7. n° 4	1992
Windal Pierre M.	" Pour un positionnement à la carte : un exemple automobile " , Recherche et Applications en Marketing, vol. 5, n° 2	1990
Windal Pierre M.	" A commentary on a probabilistic model for the multidimensional scaling of proximity and preference data " , Marketing Science, vol.5, n° 4	1986
Weiss D., Charles Weinberg and Pierre M. Windal	" The effects of serial correlation and data aggregation on advertising measurement " , Journal of Marketing Research, vol. XX	August 1983
Weiss Doyle and Pierre M. Windal	" Testing cumulative advertising effect : a comment on methodology" , Journal of Marketing Research	August 1980
Windal Pierre and Doyle Weiss	"An iterative GLS procedure for estimating the parameters of models with autocorrelated errors using data aggregated over time " , Journal of Business, vol. 53, n° 4	1980

2